PEARLRIDGE & NUUANU – LEVI’S X NIKE SB TEAM EDITION | RELEASE JULY 4TH

July 3, 2012

In 1873, Levi Strauss patented the rst riveted denim jeans. Form followed function and an enduring design revolution began.

In 1972, Bill Bowerman and Phil Knight Founded Nike. Their commitment to the athlete fueled an endless pursuit of innovation.

In 2012, these two brands will build on their heritage, craft for excellence, and introduce the world’s best performance denim: The 511 Skateboarding.

The Levi’s Nike Team Edition fabric was made by Cone Denim in theUSA. is high performance denim incorporates Nike’s Dri-Fitmoisture wicking system, Elastane for stretch, and most excitingly Vectran, a ber 5 times stronger than steel woven directly into the denim. All of these features combine to make the worlds best jean for skateboarding.

The Wood Grain Pocket bag is derived from the interior of the Nike SB shoe box. It is Blue Ribbon in color which is the color Nike has chosen to identify there action sports product with.

Labels will be sewn on to each pocket bag, the wearers left calling out the coming together of the 2 brands, and the right calling out the dierent product attributes. In addition to these labels each pair will be hand numbered.

The Co -Branded elements of these jeans start with a co-branded shank, the classic Levi’s 2 horse pull back patch with a Swoosh where the lot number would traditionally go, and a rivet system that uses 5 Levi’s Rivets as well as one Nike SB Rivet on the outside of the watch pocket. All rivets on the team edition garments will feature Blue Ribbon painted rivet backs with an embossed star.

These garments will be made in the U.S.A

The Levi’s Nike 511 Skateboarding fabric was made by Cone Denim in the USA. is high performance denim incorporates Nike’s Dri-Fit moisture wicking system, and Elastane for Stretch.

The Wood Grain Pocket bag is derived from the interior of the Nike SB shoebox.

Screen prints will be applied to each pocket bag, the wearers left calling out the coming together of the 2 brands, and the right calling out the dierent product attributes.

The Co -Branded elements of these jeans start with a co-branded shank, the classic Levi’s 2 horse pull back patch with a Swoosh where the lot number would traditionally go, and a rivet system that uses 5 Levi’s Rivets as well as one Nike SB Rivet on the outside of the watch
pocket. All rivets on the team edition garments will feature Blue Ribbon painted rivet backs with an embossed star.